Mutant Veggie Ads
Photographs not only help deliver PR campaigns, but messages for the greater good as well. Green Peace exemplified this fact through their “Mutant Veggie Ads.” These ads are aimed to teach people that their food could be genetically modified. These pictures are very eye-catching, and therefore, get the message across. This is the perfect example of a perfectly shot, and edited, picture can really drive the point into the audience. 
Marc Jacobs
Marc Jacobs. Anyone interested in fashion would recognize one of his ads from a mile away. They are minimilistic, chic, yet incredibly creative. Some feature celebrities, while other models are pushing the gender boundaries. Needless to say, his campaigns always spark a conversation.
Most recently, his ad campaign for his perfume, “Oh Lola!” featuring Dakota Fanning started a major controversy. Many complained that the ads were too seductive, and the ads were even banned in the UK. However, Fanning was nearly 18 at the time these pictures were taken and had the right to model in this campaign.
Some may argue that this was a bad choice for Marc Jacobs. However, I beg to differ. Dakota was of age to consent to these photographs. She is fully clothed, and there is nothing blatently innapropriate about the pictures. However, Jacobs got a TON of free press with this campaign. Everyone was talking about it. As they say, “no press is bad press.” Many are anxious to see what he does next.
PS - This week is our Open House, which means everything on prweekus.com is free to access. Enjoy! (via prweek)
jlpr:
Bloggers are flocking to Pinterest, particularly those whose blogs include some element of photography or design. The social media site—which recently became the third most popular behind Facebook and Twitter—gives them another outlet to display their photos and provides the ability to…
The Quaker Oatmeal man got a makeover. Larry, as he is known among insiders, trimmed his hair, lost about five pounds, and now shows off his shoulders to appear stronger. The new Quaker logo [bottom] is part of PepsiCo’s effort to reinvigorate the brand.
Coca Cola Brand
Everyone knows and loves Coca Cola brand. One reason that this brand is so beloved is because of the timeless images that they constantly use. Specifically, I am sure that everyone can picture the advertisements that they use around Christmastime. What everyone might not know, however, is that Coca Cola contributed to the image of Santa that Americans commonly use today.
This was not only a great advertising technique, but it was also a fantastic branding strategy. The holiday images create a warm feeling with so many customers, and I am sure that it contributes to the success of the company. Christmastime represents something happy and joyous, and when a brand contributes to that feeling, it reflects well.
What people don’t understand about public relations
jlpr:
Ever tell someone you work in public relations just to hear them say, “Oh, so you write press releases.”
Yep, bothers other people in the industry, too. Take a look and see. At a recent conference hosted by PR Daily publisher Ragan Communications, Ignite’s David Spark asked attendees to share the misconceptions about their job drive them crazy.
(Image via)
